Nice Life® is a record label and publishing company founded by Ricky Reed and based in Los Angeles, CA. For their 2025 holiday card, they sought out to have a Keith Haring-inspired illustration created to represent the label, their artists, and their neighborhood of Echo Park, LA.
After collaborating with their A&R team, I hand-illustrated the front of the card with holiday imagery that represents each of their artists. For example, for Lizzo, I drew a flute with two gifted labubus. Not for Radio's swan symbol got a little red bow, and Ambar Lucid's tarot imagery got a candy cane stripe.
In addition, Tinashe's hit "No Broke Boys" was parodied as Santa's toy bag, which was then repurposed for a toy drive in Echo Park. The flyer and Instagram post can be found below.
Graphic Design, Print Design, Illustration
